With in-person, live trade shows and events now popping up on the calendar,
many companies are looking to redesign their trade show exhibits to debut a
fresh look after the extended time away. After quarantines and closures, businesses
are now coming back to existing exhibits that just don’t represent the
new beginning, especially after many businesses took the opportunity to reset
business practices, marketing, and more. If you are like many other businesses
and are re-considering their old trade show looks, there is no time like the present
to get working on a design that gives your business a fresh new look. Before
your marketing team hits the drawing board, let’s review some important design
tips when planning a new exhibit.

Strategic Messaging
Exhibit messaging must be strategic as exhibitors only have a short time to
capture the attention of their target audience. Whether it is at a busy event or
a trade show, exhibit booths need to be clear in their messaging. Think about
your target audience and the message you want them to receive. Incorporating
simple yet strategic messaging is key to creating an eye-catching, memorable
exhibit design.

On-Brand Aesthetic
Branding is important as it helps to symbolize the company and make it recognizable.
Trade show booths and exhibits should feature brand colors, fonts, and
overall style. If your brand has multiple colors, try to stick to the main colors
for your booth. This will prevent the design from getting too busy. Maintaining
an on-brand aesthetic will keep imaging unified and your business memorable.

Interactive Design
Your exhibit booth can stand out from the rest with interactive features. Whether
it’s a short demo that visitors can check out themselves, a game, or other
interactive elements that lure exhibit-goers in, making your exhibit experiential
for visitors will be a memorable time for them. It will likely stand out as the one
exhibit in which they had fun or that stood out to them. Couple this with on-brand
aesthetic and strategic messaging, and you’ve earned a visitor who will remember
your business long after the event doors have closed.

Clutter-Free Space
Offering things like seating and charging stations are excellent ideas, but be
sure that you have the space organized in a way that is useful. Having too many
amenities can distract visitors from why they’re there — to learn more about
your products and services. You can absolutely offer amenities, but keep your
space clean and uncluttered to attract and retain the most attention. With all of
that said, be sure not to leave your space devoid of attractions. Too much negative/
empty space can make your exhibit booth feel cold and unfinished.

Welcoming Design
The overall design of your exhibit and space should be welcoming. By including
comfort items into your design, you can make your space welcoming, which can
encourage visitors to stay. Things such as padded flooring and seating can offer
a nice respite to those who have been walking on the hard exhibit floors all day.
Choose add-ons that complement your overall design, don’t clutter your space,
and welcome your visitors.

Ready to get started designing your next exhibit?
We’re here to help from start to finish. Contact
us today!

There is no denying that social media is a legitimate advertising medium that
is used across industries to promote a business’s products and services. With
the proliferation of social media use as a means of advertising, businesses
have begun investing in professional production to elevate the videos
that they promote. While candid live videos certainly have their place,
social media videos that are recorded in a professional studio space
can elevate your brand and capture the attention of your audience. Let’s
explore some of the types of social media videos that you can record in a
studio space and use to promote your business.

Product Demonstration/ Q&A
Product demonstrations and question and answer sessions are a practical
way to show your customers how they can use your products. While in many
cases, how a product is used is often self-explanatory, a product demonstration video allows your business to show how well the product works. Including
the answers to frequently asked questions can erase any misunderstandings,
uncertainties, or other lingering questions your customers might have. The
upper hand in using a production space is that you can control the lighting and
ambiance to truly highlight the benefits of your product.

Interviews & Testimonials
A great option for social media videos is to record testimonials or interviews
in a studio space. When you have a great customer who is willing to share
their experience, capturing it and sharing it on social media is an excellent
way to do so. Flatter your customer with professional lighting and production,
and the quality exudes professionalism to your potential customers watching
the video. Similarly, conducting interviews with senior management can help
convey information about your company or brand that your customers might
not have known.

Unboxing Videos
When it comes to social media videos, unboxing videos are an incredibly popular choice. An unboxing video is essentially filming someone opening a product and trying it for the first time. While this is similar to a testimonial, the
individual opening the box should not have prior experience with the product,
and as such, their reactions to opening the product will be genuine. This can be
filmed professionally in a studio space, or it could be sent out to influencers/
customers for them to record their own video.

Trade Show and Event Recaps
For businesses that exhibit at trade shows, an awesome way to capture the
excitement of the trade show and share it on social media is to record a recap
video. While the best recap videos require some post-production processing
to merge in live video from the event, the recap itself can be filmed in a social media production space. A recap video offers your customers (and even
your industry colleagues) an insider’s view into all the happenings of a recent
event, such as a trade show.

Thank Yous and Holidays
Although cards and gifts are a nice touch to express gratitude or share in
holiday cheer, many businesses decide to record videos in a studio space and
share those via email and social media. These videos can be socially distanced
yet personal and offer a way to connect with your customers.

Use a Professional Studio Space For Social Media Videos
Regardless of what type of video you might wish to promote on social media,
using a professional studio space can make your videos look polished and
professional, which reflects positively on your brand.

Ready to rent studio space for your next
social media video shoot? Send us an email
and let us know what we can do for you

Trade shows or conferences are often held in large spaces with high ceilings and little to no natural light. The big overhead fluorescent bulbs cast shadows, and ultimately don’t provide a lot of light, especially once the trade show booths are installed. The good news is that there are a number of different lighting options that can enhance your trade show display. Read on to learn more about what lighting can do for your trade show booth.

Draw Attention to Your Booth

Lights are an excellent way to draw attention to your booth. As show visitors are walking the exhibit hall, they will see nothing but a sea of displays. Having a lighted booth will easily make your display stand out. Choose from standard lighting options or add a pop of color with LED floor lights. No matter what you choose, lighting will add interest and capture attention.

Create a Focal Point

When you have a booth visitor, you likely want to draw their eye to a particular part of your booth. Whether that is a demo item, messaging on a banner display, or a kiosk to collect leads, lighting can help create a focal point in your booth by highlighting a specific feature. Choose from a number of lighting options to illuminate your special feature.

Make Your Brand’s Colors Pop

Another way that you can enhance your trade show booth with lighting is by utilizing colored lighting to make your brand’s colors the focal point of your display. Not only will it create a look that garners attention, but it will also be a memorable one as people will associate those colors with your brand. Additionally, your brand’s colors are unique to your business. By proudly displaying them, you will easily be able to make your booth stand out.

Use Backlit Displays Backlighting can be used to make a powerful statement by illuminating the back wall of your display, which adds a wow-factor to your display. Not only does this create practical lighting that makes your booth warm and inviting, it also can add intrigue to your booth’s overall look. Additionally, backlighting is a great way to make banners more visible and easy to see.

Enhance The Visitor Experience

Lighting absolutely enhances the overall experience of a trade show attendee who visits your booth. A booth that does not have any lighting will feel cold, dark, and unwelcoming. Adding strategic lighting can make your booth feel more comfortable, which will make attendees not only want to stop and visit – but they’ll want to spend some time at your booth, as well. When an attendee has a memorable experience at a booth, they will recall the company and there is a better chance for your business to make a sale from the exhibit. Lighting absolutely enhances the visitor experience.

Update Your Booth

If you have an existing trade show booth that doesn’t utilize lighting, simply updating the hardware and lighting can refresh the overall look. Lighting is a modern feature that can update your booth’s appearance without requiring a huge investment.

Ready to incorporate lighting into your next display? Give us a call or contact us here.