Trade shows or conferences are often held in large spaces with high ceilings and little to no natural light. The big overhead fluorescent bulbs cast shadows, and ultimately don’t provide a lot of light, especially once the trade show booths are installed. The good news is that there are a number of different lighting options that can enhance your trade show display. Read on to learn more about what lighting can do for your trade show booth.

Draw Attention to Your Booth

Lights are an excellent way to draw attention to your booth. As show visitors are walking the exhibit hall, they will see nothing but a sea of displays. Having a lighted booth will easily make your display stand out. Choose from standard lighting options or add a pop of color with LED floor lights. No matter what you choose, lighting will add interest and capture attention.

Create a Focal Point

When you have a booth visitor, you likely want to draw their eye to a particular part of your booth. Whether that is a demo item, messaging on a banner display, or a kiosk to collect leads, lighting can help create a focal point in your booth by highlighting a specific feature. Choose from a number of lighting options to illuminate your special feature.

Make Your Brand’s Colors Pop

Another way that you can enhance your trade show booth with lighting is by utilizing colored lighting to make your brand’s colors the focal point of your display. Not only will it create a look that garners attention, but it will also be a memorable one as people will associate those colors with your brand. Additionally, your brand’s colors are unique to your business. By proudly displaying them, you will easily be able to make your booth stand out.

Use Backlit Displays Backlighting can be used to make a powerful statement by illuminating the back wall of your display, which adds a wow-factor to your display. Not only does this create practical lighting that makes your booth warm and inviting, it also can add intrigue to your booth’s overall look. Additionally, backlighting is a great way to make banners more visible and easy to see.

Enhance The Visitor Experience

Lighting absolutely enhances the overall experience of a trade show attendee who visits your booth. A booth that does not have any lighting will feel cold, dark, and unwelcoming. Adding strategic lighting can make your booth feel more comfortable, which will make attendees not only want to stop and visit – but they’ll want to spend some time at your booth, as well. When an attendee has a memorable experience at a booth, they will recall the company and there is a better chance for your business to make a sale from the exhibit. Lighting absolutely enhances the visitor experience.

Update Your Booth

If you have an existing trade show booth that doesn’t utilize lighting, simply updating the hardware and lighting can refresh the overall look. Lighting is a modern feature that can update your booth’s appearance without requiring a huge investment.

Ready to incorporate lighting into your next display? Give us a call or contact us here.