Alexis Exhibits
Alexis Exhibits

Making Sure Your Booth Gets to the Trade Show

This horror story happens – you are at the show, but your booth isn’t! Somehow it was lost or misplaced in transit. This post covers the basics of transporting your booth property to the show site. It is important to note, this is one area where you can experience savings by planning ahead.

Candy Adams, in her article on Exhibitor Online Lost in Transportation provided 12 questions you should ask regarding transportation to avoid any snafus. One question is, “where is your freight going?” Her response:

The quickest way to not get your shipment to a show is to provide inaccurate or incomplete shipping information. But there’s more to getting your freight from Point A to Point B than filling out a shipping label and affixing it to a box. Specifically, you need to tell your transportation carrier whether the shipment needs to go to the trade show’s advance warehouse, or direct to the show site. If you don’t make the distinction, you might be sitting in your booth space waiting for your freight to arrive from the advance warehouse, while it’s still en route direct to the show and set to arrive the following day. Not only will you not have your freight, but your setup costs will escalate as the installation laborers twiddle their thumbs until it arrives. What’s more, the additional day it takes the freight to travel direct to show site can result in late-delivery penalties if you miss your on-site targeted delivery deadline.

As Candy stated, you have choices on how you can ship your materials to the show. You can ship them to:

Advanced Warehouse by a certain date

-Or-

Direct Deliveries to the Show Site on specific dates

Each show will have a designated shipping company for you to use and their information can be obtained in Exhibitor Kit supplied by show management. However, you may have a preferred carrier, one you use regularly.

Key Questions which Determine Freight Costs

As you are working with the transportation issues, these are key pieces of information which will determine the cost of freight:

  • Number of Pieces
  • Estimated Weight
  • Estimated Size
  • Addresses for Pickup/Delivery

Remember, items that arrive after the receiving deadlines can incur additional charges. Once again, you can save money by planning ahead!

An important note: make sure you have the address of the venue correct. Candy shares in her article:

There can be confusion, especially in major cities, if a specific street address or hall designation isn’t provided. I’ve witnessed freight delivered to the wrong convention center in cities with multiple exhibition facilities, and to the wrong Marriott or Hilton since there can be multiple chain hotels in metropolitan areas. Unless you want your carrier to guess which venue is the correct destination, provide the full venue name and street address.

Transportation Timing and Charges

The shorter the transit time, the higher the charges are for most deliveries. Here is a brief summary for your review.

  1. The lowest charges are usually common carriers, but unless you pay a large premium, you cannot designate the delivery date. This works mostly for advance receiving shipments but does not work at all for direct to show site shipments.
  2. Next lowest is the 3-5 business day. Lots of flexibility in that the shipper can designate day and time to deliver as long as we have at least 3 business days. If they designate a time, or if the day is on the weekend or a holiday, there is an extra charge.
  3. The 2nd Business day is still higher priced. The shipper can still designate date and time.
  4. Overnight is higher still.
  5. Same Day is the highest cost, and it will be delivered as quickly as possible.

Transportation companies designated by show management or those you have used in the past can be great resources for you. If you are new to this, ask questions. Typically, you will find great advice from them and if you plan ahead you can save money.

Transportation problems can be avoided by careful planning. This is an area where you want time to be on your side by advance scheduling.

posted on 05 Sep 17
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Do Tradeshow Logistical Costs Influence the Decision to Exhibit?

In difficult economic times, companies look closely at every expense.

When money is tight, they must decide whether it is still wise to allocate resources to areas that may have been a “no-brainer” in stronger markets. Naturally, marketing expenses are no exception, and trade show exhibiting can be a large portion of many companies’ marketing budgets. The cost of logistics for tradeshow exhibiting (freight, drayage, setup, electrical, etc.) can be substantial. As a result, it will almost certainly be a candidate for the chopping block when executives start cutting back.

However, the decision to exhibit in a show is seldom based entirely on logistical costs. As long as advertised attendance figures are favorable, and the following items are true of a show, a company will find the funds to exhibit.

  • The company has something to show it’s customers, both current and potential.
  • Their competitors will be attending.
  • Their biggest customers will be attending.

They may scale back their exhibit space, look at alternative ways to make a presence, or just complain about having to spend the money, but one way or another, they’ll be there. It’s a difficult reality, but in business, perception is important. When a company doesn’t attend a major show, the first thing attendees think is that they must be either in dire straits financially, or that they had nothing to show, and therefore are not worth considering as a vendor. Companies must carefully consider all the potential areas of impact before deciding not to attend a show.

Looking for areas to trim your tradeshow exhibiting budget? Let’s Talk.

posted on 22 May 17
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