Home » Trade Show Design Secrets: A Brilliant Back Wall
I attend a lot of trade shows. The exhibits are cluttered and sometimes overwhelmed by banners. There is so much stuff that nothing stands out. Most exhibits have no drama. The few that stand out often have brilliantly designed back walls.
When I design an exhibit, the first thing I think about is how to make a big, powerful graphic statement. For small- to mid-sized booths, it often comes down to creating a brilliant back wall and making it the focal point of the entire exhibit.
Nothing about your exhibit should be ordinary but an ordinary back wall is a big missed opportunity.