Home » Your trade show exhibit is like a billboard
There are a lot of similarities between a trade show exhibit and outdoor advertising. You are located on a pathway and people are racing by. They glance to the left and to the right. They have a lot of other things to look at. You only have a few moments to attract their attention. The challenge is very similar to designing a billboard to be placed on a busy Interstate highway.
They are usually entertaining and often use humor. To be effective billboards must be short, sweet, simple and to the point. Not surprisingly, many of the “rules” for great outdoor advertising design translate to the trade show floor.