There is no denying that social media is a legitimate advertising medium that
is used across industries to promote a business’s products and services. With
the proliferation of social media use as a means of advertising, businesses
have begun investing in professional production to elevate the videos
that they promote. While candid live videos certainly have their place,
social media videos that are recorded in a professional studio space
can elevate your brand and capture the attention of your audience. Let’s
explore some of the types of social media videos that you can record in a
studio space and use to promote your business.

Product Demonstration/ Q&A
Product demonstrations and question and answer sessions are a practical
way to show your customers how they can use your products. While in many
cases, how a product is used is often self-explanatory, a product demonstration video allows your business to show how well the product works. Including
the answers to frequently asked questions can erase any misunderstandings,
uncertainties, or other lingering questions your customers might have. The
upper hand in using a production space is that you can control the lighting and
ambiance to truly highlight the benefits of your product.

Interviews & Testimonials
A great option for social media videos is to record testimonials or interviews
in a studio space. When you have a great customer who is willing to share
their experience, capturing it and sharing it on social media is an excellent
way to do so. Flatter your customer with professional lighting and production,
and the quality exudes professionalism to your potential customers watching
the video. Similarly, conducting interviews with senior management can help
convey information about your company or brand that your customers might
not have known.

Unboxing Videos
When it comes to social media videos, unboxing videos are an incredibly popular choice. An unboxing video is essentially filming someone opening a product and trying it for the first time. While this is similar to a testimonial, the
individual opening the box should not have prior experience with the product,
and as such, their reactions to opening the product will be genuine. This can be
filmed professionally in a studio space, or it could be sent out to influencers/
customers for them to record their own video.

Trade Show and Event Recaps
For businesses that exhibit at trade shows, an awesome way to capture the
excitement of the trade show and share it on social media is to record a recap
video. While the best recap videos require some post-production processing
to merge in live video from the event, the recap itself can be filmed in a social media production space. A recap video offers your customers (and even
your industry colleagues) an insider’s view into all the happenings of a recent
event, such as a trade show.

Thank Yous and Holidays
Although cards and gifts are a nice touch to express gratitude or share in
holiday cheer, many businesses decide to record videos in a studio space and
share those via email and social media. These videos can be socially distanced
yet personal and offer a way to connect with your customers.

Use a Professional Studio Space For Social Media Videos
Regardless of what type of video you might wish to promote on social media,
using a professional studio space can make your videos look polished and
professional, which reflects positively on your brand.

Ready to rent studio space for your next
social media video shoot? Send us an email
and let us know what we can do for you