You need a new exhibit for an upcoming trade show. Should you buy or rent your trade show exhibit? Well, if you have a limited budget, unusual needs for one show, want to test a concept, or have a scheduling conflict, renting can be a perfect solution. Here are a few examples of when you should consider renting your exhibit.

One-time event: One of the best reasons to rent a trade show exhibit is because you have an event with unusual needs that will not reoccur in the near future. Perhaps you have an unusual size booth space, a unique audience, or a special corporate occasion.

Concept test: You have a new idea for a trade show exhibit but you are not sure it will be the breakthrough concept that you need. Before you buy an exhibit, why not rent it and get feedback from attendees and other exhibitors? It is a great risk management strategy.

Special promotion or new product introduction: You are planning a special promotion or a new product introduction that will not be repeated. You are planning a larger exhibit than normal and your existing booth just won’t work.

Schedule conflicts: If your company participates in a lot of trade shows, you can run into conflicts with overlapping show schedules. This is a perfect time to consider renting a trade show booth.

Need to update your exhibit but only have a limited budget: You can update and/or supplement your existing exhibit with rental exhibit components. It will cost far less than a new booth or even most remodeling efforts.

Rental Booths can have a custom look!

When you rent your exhibit, a custom look can still be incorporated. Components can be selected to meet your needs and graphics designed to convey your brand identity and core message.

Save more by renting a modular exhibit

You can rent a modular exhibit and, if properly designed, further reduce your trade show operating costs. Modular exhibits are often lighter and easier to set up resulting in reduced freight, drayage, and labor costs.

How should you decide whether to rent or buy?

If you are in a situation where renting an exhibit might make sense, consider three factors: financial benefits of renting vs. buying, logistic needs, and marketing results. You may find that renting is the perfect solution for your company. Let’s talk.