Alexis Exhibits

Create Exhibits with Curb Appeal

Trade shows are by nature quite chaotic. Attendees bustling from booth to booth while exhibitors fight to garner their attention and interest in their companies’ products or services. Studies have shown that a tradeshow display typically has about three seconds to catch the attention and communicate to a potential customer passing by a booth. To makes things even harder, your booth is competing with possibly hundreds of other displays for attendees’ attention.

So, exhibitors have a matter of seconds to grab attendees’ and potential prospects’ attention and make an immediate impression. Eye-popping, colorful graphics in tradeshow booths are an excellent way to do just that. Graphics in tradeshow booths can include booth signs, displays, banner stands, and even table cloths. So what makes one booth an attention-grabber and another one that’s easily passed by?

Here are some things to think about when you set about creating the graphics that will hopefully deliver a powerful visual punch and grab the attention of potential prospects.

Pick a good color. The right color can help you both convey a message and stand out amidst the sea of competing booths. Warmer colors, such as red, orange and yellow attract more attention than cooler colors, such as blue, green and white.

Keep images simple. Simple, bold and clear images are the most effective in conveying your marketing message to attendees. The more ornate and involved the graphics, the more you risk confusing, overwhelming and distracting booth visitors. If possible, choose just one simple image.

Headlines are key. So put a lot of thought into writing them! Choose your words very carefully and keep it simple, clear and short. This might be the only shot at grabbing the attention of attendees who are giving your booth at most a passing glance. A crafty, compelling headline may be what brings them in to hear more about your company. Also the shorter the headline, the bigger it can be, increasing visibility.

Keep it light. Lighting is very important to helping draw the attention of attendees and in creating a welcoming atmosphere. Be creative with lighting; choose to spotlight a new product or use warmer lighting to create an inviting environment.

Choose a message that packs a punch. This is a tough one. You already know you have to keep it short and sweet with simple imagery. The things that you must communicate are: who you are, what your business does, and what separates you from your competition.

Signage at Tradeshows: How Big is Too Big?

All companies that exhibit at tradeshows want their name to be the most prominent in the convention center. At large shows with hundreds of exhibits this is obviously not possible. When you walk into the exhibit hall, you are confronted with sea of visual clutter. So what is the correct approach to signage in your booth?

Consider this:

Exhibit signage breaks down into 3 basic categories, long, medium and short range graphics. Each of these categories serves a practical purpose.

Long Range Graphics

These are most often corporate identification graphics. In island or peninsula displays, they can be large signs that are placed at the maximum height allowed by the show. They are sometimes suspended from the convention center ceiling (where permitted) or can be supported from the floor on tall columns. The purpose of long range graphics is to allow visitors to locate your exhibit from the entrance of the hall or at least from several aisles away. Most companies want these signs to be as large as possible, so they can’t be too big. When every exhibit has these large signs, they lose their effectiveness. Sometimes adding lighting or rotating the signs will add interest. These types of signs are generally not permitted in backwall displays.

Medium Range Graphics

As visitors get closer to your exhibit, it is important to show them who you are and what you do. At 20 feet away from an island booth, the visitor would need to look straight up to read your large overhead sign, so medium range graphics should include your corporate identification. Individual product names and informative tag lines are appropriate at this level. In smaller displays, medium range graphics are the only corporate identification and should clearly state who you are and what you do. Medium range graphics should be large enough to be read from a reasonable distance but not too large to interfere with the exhibit design. They should be positioned at or just above eye level.

Short Range Graphics

Signs of this nature include any graphic that can only be read while standing in or very near the display. They usually include product or brand identification signs and can include more detailed information since you are conveying information to interested attendees, not trying to lure them to your display. Features, benefits, specifications and installation examples are perfect for short range graphics. These signs do not need to be very large and should be placed just below eye level for ease of view.

While these are very basic guidelines, they will result in well-designed, effective and cost effective exhibits.

Need a unique and effective tradeshow booth idea? We can help you create a custom trade show exhibit that creates a buzz about your brand and increases your booth traffic, all within your budget. Let’s Talk.

Why You Should Replace Traditional Graphics With Flat Screen Displays

Situation: You are getting ready to exhibit at your most important show of the year. You pull your exhibit out of the warehouse and realize that the graphics and entire exhibit looks outdated and tired. You need to update, but your budget is limited. You can’t afford to replace your entire trade show booth – you can’t afford to fade into the background at this show.

One Solution: Replace your exhibit graphics with flat screen display monitors and a media player.

There are many ways to update and refresh an outdated trade show exhibit. Increase booth impact by replacing graphics with digital displays will add a high-impact look to your display and help bring it up to speed with newer, more high-tech exhibit properties.

Converting your graphics to flat screen digital displays can involve greater up-front costs than just replacing the graphic panels, but you will be building longevity and flexibility into your exhibit. Plus, adding digital display monitors has other benefits:

  • You may be able to save on graphics production unless you create very elaborate digital presentations.
  • You can create attractive dynamic signage that will attract attention and draw more people into your booth.
  • You can quickly update your messaging by creating new content.
  • You can affordably adjust your brand presentation and featured products for each show’s specific market.
  • You can create presentations that will help customers visualize what you can do for them.

Updating your trade show booth with digital display monitors and a dynamic presentation can help you attract trade show attendees and encourage more of them to buy your products or services.

Need help with updating your trade show display? We can help. Let’s talk.

Trade Show Exhibit Design: Tension Fabric Displays

Tension fabric displays have many advantages; they are portable, easy to set up, affordable and inexpensive to update. Many exhibitors have switched to fabric graphics because they eliminate the possibility of glare or scratched, marred finishes. Other exhibitors appreciated the contemporary look that can be achieved with fabric graphics. With all the advantages of using tension fabric, it is no wonder that it has rapidly become commonplace. Unfortunately, commonplace can also become boring on a trade show floor.

Designers get creative with Tension Fabric

The typical tension fabric display is constructed of anodized aluminum tubing covered with a stretch fabric that has been printed with graphics. Most often, the exhibits using tension fabric basically replicate traditional trade show display forms. But now, a few exhibit designers are starting to explore the real potential of lightweight framing, tension fabric, programmed lighting and new printing technology to create some innovative new trade show exhibits that were not possible with traditional materials.

Lightweight framing offers new design freedom

The advent of lightweight aluminum framing means that designers can more freely incorporate tall structures and ceiling-hung elements in booths to increase visibility. It also has enabled designers to cost-efficiently create new freeform shapes and elegant, curved structures. These materials offer almost endless shape and size possibilities. Some designers have even created soaring three-dimensional structures that attendees can enter and be immersed in the brand experience.

Fabric graphics offer versatility

fabricFabric graphics offer more versatility than laminated panels, and can be produced in varying textures and opacities. Fabrics can be used to add movement and elegance to banners, and hanging elements. And translucent fabrics printed with opaque ink and illuminated with backlighting can be used to add more dimension to the design.

Graphics can be printed on fabric with either a dye sublimation process or a direct ink jet printing process to achieve different effects. Dye sublimation is a continuous-tone printing technology that very closely replicates a chemical photograph and is the best way to reproduce photographs.

Direct ink jet printing produces sharper, brilliant images and is the best choice for highly graphic images. And, with recent advances in high-resolution ink jet technology, high-quality photographic images can be produced with inkjet printing. This printing method can be used on both synthetic and natural fabrics, and allows designers to create fabric graphics on silk, cotton and fabric blends.

Limitless design possibilities

Fabric is a durable, lightweight, versatile, and affordable medium for trade show exhibit design. It provides designers with countless ways to create fresh and up-to-date displays that can make a trade show exhibit stand out at even the most competitive show.

Trade Show Design: Audience Boredom is the Real Challenge

You’re heading to the biggest trade show of the year. You’ve checked out your competition and your exhibit looks as good as theirs looks. You have last year’s team back. Everything will be as good as it was last year. You are ready to make the most the show. But are you ready for the real competition? An audience that is totally and completely bored.

You Have Only a Brief Moment to Make an Impression at a Tradeshow! Attendees Only Recall 15% of the Displays Visited.

A rendering of a question mark mazePeople are surrounded with so much slick mass entertainment, on-demand info, interactive experiences, and noise and hype that they have moved beyond oversaturation – they are now tuning most of it out. Trade show attendees – and your target customers – are a product of this environment. They quickly scan a booth and make a very rapid decision about whether to invest more time or effort in a visit. Now, you not only have to beat your competition, you need to capture the heart and minds of your prospects that are harder than ever to engage.

Studies have found that on average trade show attendees can only recall 10% to 15% of the displays they visited 24 hours later, but the most valuable customers remember over 40% of exhibits even a year later. That is the dilemma – the casual show attendees won’t remember much but do not really matter; the high- value buyers probably remember what you did last year.

You have only one brief moment to make an impression. Do you want your target customers to see your trade show exhibit and think, “been there, done that”? (Don’t forget – your most valuable prospects never miss a show and they saw your booth last year.)

So ask this simple question: When was the last time you changed the appearance of your exhibit?

If the answer is more than two years, pick up the phone and call the best trade show exhibit designer you can find (we can help!). If your booth was typically forgettable, it will look dated. If your booth was the star of the show, it will be unforgettable and remembered as last year’s exhibit. No matter what, a dated exhibit will send the wrong message about your company and the wrong message about how you feel about the attendees of this show.

In this fast-paced, competitive world, trade show visitors want “new”. That doesn’t mean that you need a completely new exhibit, perhaps it just needs to be refreshed. But, now more than ever, it is important to show that your company understands how to succeed in this hyper-competitive marketplace.

DOs and DON’Ts for Effective Trade Show Booths

So in the past few weeks we’ve talked about a myriad of trade show topics: how to entertain attendees, how to develop an effective trade show marketing strategy, tips on how to work your booth, how to reduce costs, and ways to plan before leaving for your trade show. Let’s take a few steps back and determine what are a few of the DOs and DON’Ts of pulling together a successful, enticing tradeshow exhibit.

doanddontPreparing for a trade show, especially for small companies, can be a daunting task. Deciding what to include and how to set up an actual exhibit/display is one of the fundamental decisions you’ll have to make. First step is to contact the show managers and find out the size of the booth you will have, whether there is a wall space for your company sign, if there are electrical outlets available, and any other small items that you might be responsible for supplying.

Here are a few other tips to keep in mind when creating your exhibit:

DON’T overstuff it. Product managers might want to display things that represent every brand or product your company offers. Partners might want their logo splashed all over your booth. Keep in mind that sometimes simpler is better. Booths overcrowded with displays, products, stands, etc., turn off prospective attendees and prevent you from quickly communicating why attendees should visit you.

DO simplify your message. Many exhibitors make the mistake of bombarding their booth visitors with marketing slogans. Instead choose the one core message you want to impart to potential customers and stick to that in terms of graphic presentations. Displaying fewer, but larger visual elements in your exhibit will reduce clutter and better garner an attendee’s attention and create a lasting impression.

DO focus on the cream of the crop. Instead of hauling your entire product line to a tradeshow booth and again cluttering your display, overwhelming visitors, and diluting your marketing message, showcase only your new and top-selling products.

DON’T rely on static displays. Any type of motion captures people’s attention as opposed to static displays. You can take advantage of this by playing a looping DVD on a widescreen TV or make use of a rotating display.

DO maintain a small, private area. If your booth is big enough, it’s nice to have a quiet, private area with a table and a few chairs to take attendees or promising prospects that might like to sit down and discuss your company and its product and services in more detail.

DON’T scrimp on carpet. This might sound silly, but after a long day of walking miles and miles on the unforgiving floors of huge exhibit halls, visitors will appreciate booths that have plush, padded carpet. And, so will your booth workers.