Ever considered a Hospitality Suite to improve your trade show results?

Many successful exhibitors use hospitality suites to provide additional sales opportunities at shows. This is normally a meeting room or suite in the headquarters hotel or a hotel attached to or near the convention center. The room is set up with comfortable furniture, televisions and is catered providing snacks and beverages of all types. There are often displays set up that provide promotional opportunities for the exhibitor’s new products or services.

The room provides a place to meet before, during or after show hours with important clients or prospects and encourages longer meetings and conversations. An invitation to a hospitality suite is a good way to keep from spending precious prospecting time in the booth talking to customers. The suite can also provide a good place for the entire booth staff team to get together and discuss strategies. This private room is a much better place to conduct important meetings than the booth, a restaurant or bar.

Customers and prospects feel like they are being treated as VIP’s when they are invited to the suite.

The challenge is to get attendees to take a portion of their limited time at the show and spend it in your suite. The suite usually works very well for customers but prospects are less likely to take you up on your invitation.

Suites can be rather expensive but if used properly can be an effective tool in getting the maximum results from each show.

Our on-site tradeshow specialists can maximize your trade show results.

Let’s talk.