The Low Down on Trade Show Exhibit Layouts
There are ins and outs and pros and cons to all the various types of trade show booth layouts, and determining which layout will deliver the best results for your company can be a difficult task. Evaluating your company’s needs and objectives will be your first step in determining which exhibit floor plans will work best for you.
Let’s take a quick look at some of the more popular tradeshow exhibit layouts and the pros and cons of each to make that decision easier. Keep in mind, however, that variables exist between each layout type. Exhibitors can change each layout’s components, size, and positioning and mix and match layouts and elements to suit different situations.
Consists of a large, central structure with a series of independent elements (kiosks, demo stations, graphics, product displays) surrounding it.
Pros: This layout offers a strong visual presence, and its simplicity and lack of walls helps draw in visitors. Also works well for displaying multiple small products.
Cons: The layout’s central structure blocks view across the booth and offers only one spot for a single, high-impact statement or slogan. As far as traffic, this layout requires careful staffing to encourage visitors to explore the whole booth.
Typically used when one message or product needs to be featured; all other elements are directed toward one main focal point.
Pros: This layout offers easy access to focal point of booth and offers great impact for main marketing message or slogan. Allows easy access to main focus of booth.
Cons: This layout type offers little flexibility over time and single focus makes it hard to hold attendees’ interest for very long. Central focus of exhibit can attract so much traffic to cause congestion.
The underlying purpose of this layout is to show some form of a presentation. Rather than walls, it uses dividers along the sides and demo stations or kiosks along the back.
Pros: Layout drives all attention toward presentation and openness encourages visitors who shun enclosed presentations. Allows strong medium for message delivery and partitions can display smaller, tangent messages.
Cons: Singular focus prevents highlighting multiple products. Offers no capture effect and quick exits after presentations difficult to prevent.
Also referred to as a closed exhibit, this layout type uses some type of material to create a fully or semi-enclosed environment within the booth space.
Pros: Interior offers quiet off-floor environment and exterior walls can attract attention and deliver messaging. Allows complete control over entry and exit of visitors. Exhibit walls offer lots of space for graphics.
Cons: Attendees can’t see main focus until they step inside and limited entrances discourage walk-up traffic. Main entrance clogs easily and confusion can result from too many messages.
This layout deconstructs formal floor plans in an effort to look unique and consists of an arbitrary arrangement of shapes, activities and elements.
Pros: Allows use of multiple products and presentation media. Permits many levels of messaging.
Cons: Prevents highlighting one central focus and multiple messages can cause chaos that work against proper message delivery. Confusing layout can be difficult to navigate and traffic can clog at focal point.
All large structures are pushed to the aisles to create an open, inviting environment in the center for casual conversation and product displays.
Pros: Offers open and inviting interior space that allows all elements to be seen at once. Openness encourages attendees to wander and explore; visitors are free to leave as easily as they enter. Allows placement of large graphic displays.
Cons: Doesn’t offer one main focal point. Central elements can draw too much traffic, causing congestion.
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