Trade Show Design Secrets: A Brilliant Back Wall
I attend a lot of trade shows. The exhibits are cluttered and sometimes overwhelmed by banners. There is so much stuff that nothing stands out. Most exhibits have no drama. The few that stand out often have brilliantly designed back walls.
When I design an exhibit, the first thing I think about is how to make a big, powerful graphic statement. For small- to mid-sized booths it often comes down to creating a brilliant back wall and making it the focal point of the entire exhibit.
Here are a few tips for a brilliant back wall
Nothing about your exhibit should be ordinary but an ordinary back wall is a big missed opportunity.
- Make a color statement: Use bright colors and a limited palette. Generally feature two or three colors. If you are using color photography, select or modify photos to create a focal color.
- Keep it simple: Make the design visually arresting but simple.
- Eliminate clutter: Do not put anything on or in front of the back wall that isn’t essential.
- Integrate everything with the back wall: Make sure that the other components of your exhibit are compatible with your back wall. If you have a small exhibit, look for ways to incorporate displays, storage, literature racks and even video monitors into your back wall.
- A back wall does not need to be flat. Incorporate curved panels and other 3-D elements into your back wall to create the illusion that your booth is bigger than it really is.
- Fill it with products: Incorporate displays, clothing racks and product showcases to make your back wall more that a graphic backdrop.
- Add unusual materials: Some of the most eye catching back walls incorporate live plants.
- Lighting really matters: Use backlit signs and displays, pinpoint spots and other light effects to create visual interest and highlight the most important graphic elements of your exhibit.