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Increase Trade Show Booth Traffic with Basic Promotion Tips

Posted by Alexis Exhibits on Thu, Jan 21, 2010
  
  
  
  
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Tradeshows represent a big investment. The cost of the exhibit and related services and utilities are just the beginning. Travel and lodging costs for staff will often double the total cost.

Optimize your return on investment with some supporting promotion.

trade show booth traffic increaseAt a major show, the average trade show attendee will spend more than 2 minutes in just 26 booths. There are in excess of 1000 booths in most major shows!

You should do everything possible to increase the chances that your booth will be one of these 26 for your most important prospects. Some promotion is easy, and also either cheap or free! You should touch every base for every conference where you exhibit.

  1. Modify your email signature
  2. Contact all of your prime prospects to set appointments
  3. Put a notice in every shipment
  4. Mention your booth number in your ads
  5. Put a banner ad on your own website
  6. When you invite people to your booth, tell them what’s in it for them
  7. Take the time to fill out the show’s exhibitor profile
  8. Take advantage of any publisher-offered opportunities for pre-show publicity
  9. Wear your logo shirt or badge at all times
  10. Use Social Media to create excitement about your booth

Following these basic promotion tips will attract the most important prospects! Lets Get Started.

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Comments

All great suggestions. I'd like to add another. As a promotional products specialist, I see folks all the time who want to give out cheap pens at a show. With over a million items available to put your logo on, do something more creative and memorable than that. A good promo distributor can help you find that perfect something at almost every price point. 
You can also opt for some nicer handouts that you keep 'behind the table' for folks you really want to have remember you....but only give those in exchange for a business card and an invitation to call AFTER you have determined they are someone you want to follow up and do business with. 
Then DO YOUR FOLLOW UP.
Posted @ Thursday, January 21, 2010 3:04 PM by Marty McGee
I agree -- exhibitors should maximize their investment by being proactive with the attending trade media to help generate publicity and develop or strengthen their relationships with reporters. Make sure you're reaching out before the show to issue press releases and set up booth appointments -- new products/services or upgrades, a new trend, new and unusual applications/projects, company/business news, a media briefing with trade allies, etc. Editors are jammed at these shows -- if you're not taking advantage of the opportunity, you're wasting an opportunity.
Posted @ Friday, January 22, 2010 8:41 AM by Lorelei Harloe
When the tradeshow's over, you want to make sure you have an attractive and interesting venue for visitors to return to. A good blog on your website can go a long way towards accomplishing that goal. Why not create a simple video that plays on a screen in your booth and also plays on your website? In the video talk about who you are, what you sell, and why visitors should be interested - tie it all together by showing them your website and blog and inviting them to visit often.
Posted @ Saturday, January 23, 2010 6:53 AM by John McTigue
John, 
 
 
 
I have been encouraging folks for years to repurpose that type of booth video, to web, or visa versa. It's really about getting the most mileage out of your sales/marketing dollars. It can be simple, if it is well planned, and well thought out, trouble is, people oftentimes aren't given enough time by management to create a solid video or message, and therefore, most of the message gets lost.
Posted @ Wednesday, January 27, 2010 3:02 PM by Todd
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