The backwall serves a practical purpose of separating your booth from other exhibits or converting a plain building wall into an interesting and attractive graphic. For many custom trade show exhibits, the most important design element is the backwall. Since it is often the most dominant graphic element in your trade show exhibit, and provides you with the opportunity to make a dramatic, high-impact statement about your company and your products.
As with any custom trade show display, the first goal of any backwall exhibit is to create visual interest and attract your target customers. This can be done by using a creative approach to your custom trade show exhibit display design. At Alexis Exhibits, we design our booths based on the overarching marketing strategy and the sales promotion plan. Here are a few innovative backwall exhibits solutions that we have created.
View our portfolio of Backwall Exhibits
Dimensional Backwall
One way to stand out from the crowd on the trade show floor is to create a 3-dimensional backwall exhibit. The 3-D effect creates visual movement when trade show attendees approach your booth and, if properly integrated into the design, can give your trade show display a contemporary and upscale look.
Curved Backwall
A curved backwall can be incorporated into almost any booth size. It is a cost-effective way to achieve a high-end trade show exhibit look.
Merchandise Display Backwall
Make your products the star of your custom trade show display by using your entire backwall for a merchandise display. Then simply add a counter with storage and some effective signage, any you can make a presentation that will attract attention and still stay on budget.
To learn more about Alexis Exhibits and our custom trade show displays, contact us.